What is a marketing funnel?

A marketing funnel is the consumer journey from brand awareness to conversion. The most common steps a customer will go through include: 

• Awareness: customer’s first introduction to the brand
• Interest: customer engages with an ad or navigates to the site to learn more
• Intent: customer may conduct additional research or comparisons prior to making their decision
• Action: customer takes action, such as purchasing the product, signing up for the email list, or scheduling the appointment.

At Power Digital, we use an advanced marketing approach to tailor our messaging, creative, and strategies based on each stage of the funnel since each stage has a different goal. When generating brand awareness, our marketing goal is to attract new qualified customers to introduce them to our brand. When driving interest and intent, our goal is to provide a potential customer with the necessary information to overcome objections and increase their consideration for our product or service. Getting the customer to take the desired action is the ultimate outcome of the marketing funnel.