As the pandemic took hold in 2020, many businesses were frantically trying to put together a digital marketing strategy and marketing tactics to navigate the new reality and impact it had on consumer behaviors. Now that the dust has settled, it’s time to create a permanent digital marketing campaign to continuously compete and evolve as consumer buyer habits change.
- Core Web Vitals – In June 2021, Google will release its next Page Experience Update, which measures site load time and interactivity. To ensure your overall search rankings aren’t negatively impacted, you’ll need to optimize for this update by checking the Core Web Vitals report in Search Console to see how your site is scoring and creating a plan for increasing those scores.
- Personalized Content – 2020 was impersonal. After a year of very few in-person transactions, people crave personal experiences. Leverage your data to customize content marketing to your target audience and stand out in the online clutter.
- Retailer media networks – According to eMarketer, advertising on ecommerce platforms jumped 39% in 2020. ROI on Amazon and Walmart media platforms is extremely measurable, which is impacting the move to retailer media networks, allowing consumers to purchase from an ad on-site.